Incase you haven’t noticed, soccer in the United States is starting to grow up. Quality of play isn’t the only thing to get better in the MLS. Between the designer game-day toiletry bags, players showing up looking like they just went shopping with Russell Westbrook, and major brands like Nike and Adidas dropping fashion forward gear all year long, soccer is becoming a fashion force to be reckoned with. Which is why I’m not surprised to see sneaker and fashion powerhouse KITH to jump into the soccer game.
On June 2, 2017, Kith and adidas are jointly releasing an incredible lineup of gear. The adidas Soccer x Kith Season One lineup is a full onslaught of shoes, cleats, apparel, gear, and branding that mashes together Kith’s cutting edge fashion sense with adidas’ performance focused technology. The range of product is very broad and includes new colorways and stylings of most of adidas’ newest cleat and shoe offerings. They even designed a new soccer ball for the launch.
I’m hoping, as I believe adidas soccer is hoping, that a partnership with a global sneakerhead mecca like Kith will grab the attention of people on the fringe of the soccer world and draw them in. It should also put adidas Soccer on the map of the fashion landscape, as their flagship adidas brand has already done with Yeezy, Y3, Raf Simons, Alexander Wang, and Pharrell, amongst others. Kith, for their part, seem to be recognizing the trend of soccer in America and are launching into that realm very purposefully. Kith is a lifestyle retailer and brand and for them to dive into performance gear and soccer with this type of commitment says a lot about the state of the game in the USA.
Kith founder, Ronnie Fieg, says it best in the adidas press release: “Our brand is all about authenticity of style. We only work with partners who are truly innovation leaders in their fields. There is no brand with a soccer legacy like adidas. In designing this range, we wanted to bring the style that you see on streets in the world’s biggest cities, and combine it with soccer gear that not only looks good but also performs as well.”
Like Tom Cruise in the Last Samurai, Kith and adidas really nailed this. The gear looks high quality, the style is right on trend, and the marketing is well crafted. I think both adidas soccer and Kith are going to get out of this what they were looking for. Vogue has certainly taken notice with a full feature on the lineup.
The range is going to be worn by Kith’s soccer clubs, the NY Cobras (Bower Premier League) and Miami Flamingos (Unknown league as of now) and will be available at Kith and very select Kith partners on June 2nd. This stuff is going to sell very quickly so good luck getting your hands on it. I’ll be trying my best to do the same. 5 out of 5 Hoofs from Hoff.
Let us know what you think in the comments.
When you see your idea become reality not only in insane gear created by the goats @samhandy + @ronniefieg but also @voguemagazine is down with us for starting a new culture of soccer and writes about it and I am the captain of the KITH FC squad which is primarily all guys and I’m the model for the collection. That is seen on Vogue. I’m in Vogue for soccer. Bucket list. Peep link in bio. 👠⚽️
Cobras away kit. So proud of @kith @adidasfootball and both teams @kithcobras and @kithflamingos. This collection will change the way people view Soccer product. Clink the link in bio for the full @voguemagazine piece and interview featuring myself, @samhandy and the Cobras captain, @florencia.galarza. 🐍⚽️🐍
Working with @adidasfootball so closely while developing this soccer collection was inspiring. We were granted the same access to their product line as the most elite clubs in the world. Modifying and innovating the most progressive soccer footwear and apparel adidas has to offer was something I did not take lightly, as we closely examined every last detail. You don’t have to be a fan of soccer to appreciate this product. But if you are a fan of soccer, I promise you’ll be blown away. Which is why I want to gift a range of this collection to 2 worthy players. This Sunday, @florencia.galarza and the Kith Cobras will hold tryouts to select 2 players to join the squad. Each will receive a Cobras kit and 3 pairs of shoes (street, turf, and cleats). The tryout is for men and women, and will be limited to 30 players that will be selected via Instagram. We are looking for skilled players with a playing background who live in New York. To enter, follow the @kithcobras account and send them a DM that says “Cobra Prospect” so we know to check out your page. Also make sure your account is public. If you are chosen to participate in the tryout we will respond to the DM. The tryout will be held at McCarren Park in Brooklyn from 2-4PM ⚽️🐍